从银行业营销探寻我国金融业营销策略

The Countermeasure of Our Financial Marketing From Banking Marketing

营销在金融业同业竞争中已经成为决定其成败的一个重要方面,如果我国金融业仍停留在过去的营销水平和理念上,就不能很好地去面对与国际性金融机构的竞争。本文从对银行业营销的SWOT分析和效果分析入手,阐明银行业在营销中的经验和不足,从而提出进一步提高我国金融业营销能力的策略。

Talking about the financial industry competition, the marketing have became an important aspect. If chinese financial industry still has the past marketing level and idea, it could not face the competition from the international financial institution. In this article, we will discuss firstly the SWOT analysis and the effect analysis from the banking marketing and show the experience and insufficiency in banking marketing, then we find out the countermeasure on improving the ability of chinese financial industry marketing.