外贸流通企业提高竞争力的新思路——全面质量管理的运用

New Thought on Increasing the Competitive Ability of the Foreign—trade Circulating Enterprises——the operation of the total quality management

随着社会化大生产的发展,社会分工越来越细,流通在市场经济中的地位也将越来越重要。流通性外贸公司在市场经济中起着不可替代的作用。然而,其生存和发展关键在于管理水平的高低。当今中国的外贸流通企业管理水平参差不齐,缺乏良好的管理理念的指导,在管理上仍需不断改善。全面质量管理是一种先进的管理理念,它强调全面的、全组织范围的提高产品及服务质量的努力,使顾客达到并超越期望值。

With the development of the social production, division of social work is more and more details. The role of circulation is getting more and more important in the market economy. Foreign-trade circulating enterprises have the un-substitute position in the market economy. However, the key of improvement is the level of management. Nowadays, in our country their level of management is irregular and unbalance. Most of them lack of the lead of advanced theories. They need continually improvement. Total quality management is a proved advanced theory of management. It emphasizes the total effect of the whole enterprise which satisfy and excess the expectation of the customs of the products or services.