我国中小企业营销创新策略探讨

Discuss on marketing innovation tactics of small and medium enterprise in China

从我国中小企业所处的环境和自身特点出发,论述了中小企业营销创新的必要性和可行性,以及中小企业只有制定适合自身条件的营销创新策略进行不断的创新才能够在激烈的竞争中生存和发展。

This paper discusses the necessity and feasibility of marketing innovation in the medium and small enterprise of our country by analysising the environment and their own feature and further dicuss the medium and small enterprise of our country will survive in the fierce competition unless they establish the practicable marketing strategy.