我国旅游饭店实施绿色营销策略初探

The Research Into The Green Marketing Strategy In Tourism Hotels Of China

在分析绿色营销策略基础上,阐明在新世纪饭店业实施绿色营销策略的必要性,并指出应从建立绿色企业文化,设计绿色组织机构,推出绿色产品,提供绿色服务,进行饭店绿色促销等方面实施绿色营销战略。

This essay, on the basis of analyzing the concept of The Green Marketing Strategy, indicates the effect of the Green Tourism Marketing Strategy. Then, this essay analyzes the current problems in hotels of China. Finally, the essay cites some strategies from the perspective of building the green organization, constructing the green corporate culture and so on.