体育产品网络营销的战略

Internet marketing strategies of sports products

网络营销是人类经济发展的必然产物,不受时间和空间限制,在很大程度上改变了传统的营销方式。相对于传统营销,网络营销具有国际化、信息化的特点,已经成为各国营销发展的趋势。阐述了我国体育用品网络营销的发展现状、特征、竞争优势以及营销的战略。

As the necessary result of the economic development,free from the limit of time and space,intemet marketing has changed the conventional ways of marketing. Compared with the conventional marketing means, internet marketing is featured with internationalization and informationalization and it has become the development trend of the international marketing. This paper expatiates on the current situation, features, competitive advantages and marketing strategies of sports product internet marketing in China.