商标权扩张及其利益平衡机制探讨

A Study of the Expansion of Trademark Right and its Mechanism of Interest Fairness

商标权扩张是商标制度发展的一个重要特点。其外在表现主要为商标权客体的扩张、商标专用权的扩张,其深层次则体现为商标本身的财产化和商标权人的准作者化。商标权扩张蕴涵的商标制度的利益平衡机理,是实现商标法上的利益平衡并使商标法不断适应社会发展的重要手段。

The expansion of trademark right is an important trait of the development of the trademark system. Its external expression is embodied mainly in the expansion of the trademark right itself and the expansion of the sole right to a trademark while its implications find expression in the trademark itself as a property and the quasi - authorship of the owner of the trademark. Expansion of trademark right reveals the mechanism of interest fairness of the trademark system and is an important means for realizing the interest fairness in the trademark law and for making the trademark law adjust itself to the social development.