摘要
介绍了旅游企业文化的内涵及特点,剖析了企业文化与战略的关系,提出旅游企业应克服认识上的误区,进行企业文化培训,做好旅游企业文化与企业战略管理,提高旅游企业吸引力,争取优秀人才。
The meaning and characteristics of tourism enterprise culture is introduced, relationship ot enterprise culture and strategy is analyzed, puts forward that mistakes of cognition should be conquered. Tourism enterprise should take culture training, and culture and strategic management, to advance attraction and gain talents.
关键词
旅游企业
企业文化
战略管理
员工培训
tourism enterprise
enterprise culture
strategic management
training
