高校网上“跳蚤市场”销售语的语用研究

Pragmatic Study of Selling Words in the Flea Market on the Chinese College Web

高校网上“跳蚤市场”是一种特殊的交际形式,其销售语属于社会语用的一个组成部分。本文通过具体调查统计,从语言适应理论的高度分析其语用特点和策略取向,从一个侧面折射出当代高校大学生的文明素质、道德修养和精神面貌。

The ＂flea market＂ on the college web is a special kind of communication. Its selling words belong to social language use. Through the investigation, this study starts from the theory of linguistic adaptability and analyzes its linguistic characteristics and the strategies taken, which mirrors the cultural, moral and spiritual states of students in modern colleges.