核心竞争力的“理性”陷阱及其再审视

Introspection of the"Rational" trap of key Competitive ability

多年来,企业界在追求竞争优势的过程中孕育出了很多著名的管理工具和技术,但多数企业却未能把这些进展转换成持续的增长能力,一个重要原因是源于追求和实施静态而非动态的战略。核心竞争力理论把很多表现不佳的大型企业集团和多元化经营企业从破产的危崖边解救出来,但是,对于核心竞争力的传统定义却是不完善的,需要我们重新进行思考。

Although business communities gestate many famous management tools and technologies during me process of pursuing competitive advantage, many enterprises can＇ t converse those into sustainable development ability, owing to these enterprises pursuing and practicing static but dynamic strategy. Key competitive ability theory has rescued many enterprise groups and pluralistic managed enterprises. But the traditional definition of key competitive ability is imperfect and requires us to consider again.