摘要
20世纪二三十年代上海报业曾经繁荣一时,文章以《申报》、《新闻报》为例,运用大量数据,深入探讨了他们的内部经营特色,如报业运作、现代管理、行业协会的作用等,以希望对现今报业集团的经营有所借鉴。
This essay, taking Shen Pao and News as study cases, probes into the interior operating of Shanghai newspaper industry of 1920s and 1930s when they are very prosperous, such as operating pattern, modern administration and industrial association, so as to give reference to the present group of newspaper industry.
出处
《上海大学学报（社会科学版）》
CSSCI
北大核心
2006年第2期115-119,共5页
Journal of Shanghai University(Social Sciences Edition)
关键词
经营
全媒体
经济收入
行业组织
operating
mass media
economic income
industrial organization
