商业广告语中仿拟修辞法的运用

The Application of Parody in Commercial Advertisements

仿拟修辞法是商业广告中一种较为常见的修辞手段．在商业广告中,仿拟 parody 的用法更是使广告在口语化的基调上频添了许多文学色彩,提高了广告及产品的品位和吸引力,从而使广告语产生动人的效果,达到家喻户晓的作用,以便更快、更好、更有效为所针对的顾客理解、接受及欣赏,并激发他们的购买欲望。

Rhetoric is one of the most important devices in English language expression. It can make the language more vivid and expressive if this method is applied properly. Rhetoric is usually tegarded as the ＂decoration of the language＂ and ＂the decoration of the thoughts＂. In order to give the consumer a deep impression of the products advertised, a great deal of rhetoric methods are used to enhance the sense of beauty of the languages. Parody is a commonly-used rhetoric method in the commercial advertisements. The application of parody can make the advertisement languages attractive literally, thus enhance the status and attractiveness of the advertisements, make it mote acceptable to the consumers thus to intricate their desire to purchase.