试论新世纪晚报的突围策略

The breaking through strategies of evening paper in new century

21世纪的报业市场竞争风起云涌。晚报在都市报纸、网络、电视的挤压下,大有被边缘化的趋势。但是,这并不意味着晚报将无所作为。从自身特点出发,晚报可以在发挥时间差优势、做足主流新闻、做好信息管家、加强公关策划等方面加大力度,从而谋求突围。

The market of newspapering in 21 century like a rising wind and scudding clouds, the importance of evening paper has been declining under the pressing of metr, oplis daily,internet and TV program. But this does not mean evening paper can do nothing. According characteristics of evening paper,however,it can do much on making use of time difference on publishing,providing sufficient artery news , managing information for readers,and planning some activities of public relationship. Only in this way could it break through its difficulties.