CIS与传媒品牌包装

CIS and Brand Packaging of Media

目前媒介竞争已由前期跑马圈地式的发展转入高水平的品牌竞争时代。只有把媒介做精、做细、做出色,才能在激烈的竞争中取胜。因此,围绕媒介及媒介产品而展开的品牌形象包装工作有着全局性的重要意义。从国内外传媒包装业的现状看,从CIS理论出发,主要有传媒广告语、Logo、形象宣传片、“事件媒体”等多种包装形式。针对国内传媒品牌包装和宣传工作中的不足,应采取相应的对策。

This text combines the current situation of the domestic and international packing service, set out from CIS theory , introduce the forms of many kinds of packaging as advertising language of the media , Logo , image propaganda film , ＂ incident media media , such ,etc. especially, and provide the corresponding countermeasure with the deficiency and question in the propaganda work on the domestic media brand.