摘要
通过对“大质量观念”和“狭隘质量观念”的论述，指出了存在忽视质量的内在因素及社会原因，同时就企业立足于市场，求得自身发展，创造更大的经济效益，从法制质量标准，就户满意质量、最佳成本质量、最佳效益质量及竞争质量等５个方面，阐述了质量战略的观点，这一战略为企业的整体经营战略提供了可靠的前期保证。
On the basis of disctissing'generalized quality ideology'and 'harrow quality ideology',the inter and social factors of the neglection of the quality of production are pointed out.Furthermore the veiw of 'quality shategy' is Put forward from 5 aspects:legal standard quality,consumers'satisfactory quality,optimum cost quality,optimum benifit quality and competitive quality.It will provide reliable guaranty for the whole economy strategy of an enterprise to obtain more benifit and development.
关键词
产品质量
质量观念
质量战略
产品管理
: quality of production
quality ideology
quality strategy
