河南省农村居民旅游市场的开发

Study on exploiting rural resident tourism market in Henan Province

分析了河南省农村居民旅游市场的特征以及开发河南省农村居民旅游市场的限制因素,从思想认识、旅游产品的开发设计、宣传促销、旅游服务体系的构建等方面探讨了河南省农村居民旅游市场的开发。

With the increasing of income constandy,the shift of expenditure conception,the adjustment of agricuhure structure and the improvement of agriculture efficiency,rural resident tourism is being up in China.The purposes of rural resident are mainly visiting theirs relatives and calling friends,whose age is between 25 and 64 years old and have a lower comparatively tourism expenditure level.Their tourism form is mainly self-tourism; analyzed the characters of rural resident travel market and limited factors of exploiting in Hanan Province and some suggestions on exploiting rural resident travel market in Henan Pprovince such as product exploiting,propaganda and sales promotion,the construction of travel service system ere.were put forward.