运用群体文化学理论寻找产品机会缺口

Seeking Product Opportunity Gap with Enthnography

将群体文化学理论运用在产品开发设计的初期阶段———用户研究中,提出运用群体文化学寻找产品机会缺口的基本程序与方法,肯定了应用群体文化学理论确定产品机会缺口对产品开发具有重要意义。

This paper applies Euthnography to the primary stage of product development and product design- user research,and puts forward the basic procedures and methods for seeking product opportunity gap with Enthnography. This paper also summarizes the significance of establishing product opportanity gap and dealing with product development with Enthnography.