电子商务B2C企业发展:顾客服务模式研究

本文首先分析早期大批B2C企业失败的原因,得出在发展B2C应注重顾客需求,进而提出顾客服务模式。重点分析B2C对于顾客的意义,了解顾客在B2C中的需求,分析企业应该提供怎么样的服务去实现顾客的期望,满足顾客现实或潜在的需求。

This article analyses the reason of the early B2C crashes, develop B2C should emphasize the customer demand, further put foward the customer service pattern, analyses B2C to the significance of customer, understand the customer demand in B2C, analyses how to service the hope of customer should be offering in enterprise should be. Advise B2C companies pay attention to the needs of customers and meet their expectations.