摘要
通过对名牌、名牌战略含义的分析,论证了实施名牌战略必成为市场经济条件下经济发展和市场竞争的重要手段,并就如何实施名牌战略、坚持质量兴企提出了具体建议。
Firstly, the author analyses the meaning of famous brand and famous brand strategy. Then, he demonstrates that implementing famous brand strategy must become a important way to realise economic development and market competition under market - directed economy condition. At last, some specific suggestions are put forward.
出处
《电子质量》
1996年第4期7-9,共3页
Electronics Quality
关键词
名牌战略
企业
市场经济
质量
Famous brand Famous brand strategy Enterprise Market - directed Economy
