奥运会临时超市网点设计模型

Model design for the network of transient supermarkets in Olympics Games

依据预演运动会的三次问卷的调查数据,统计出了观众出行、用餐和购物的规律,预测了观众的购买力水平(平均消费额、消费额的上下限),遵循路径最短原则,得出了20个商区的人流量分布,在满足观众购物需求、分布基本均衡、商业上盈利的基本约束条件下,从观众的购买力水平着手,分析这种特定环境下观众的购物行为,依据供求法则、商圈和网点布局理论的基本原理建立了MS网点设计方案的整数规划模型.

Based on the surveys＇ data of an athletic meeting preview for 3 times, the pattern of people＇s touring, dinning and shopping of the spectators is drawn. And people＇s purchasing power （the average consumption ability and its upper and lower limit） is predicted. Adhering to the principle of the shortest path, the distribution of the population within the 20 business areas is obtained. On the conditions of meeting the demands of people＇s purchasing, distribution balance and benefiting the business enterprises, the integral programming model for MS net orders design project based on the principle of law of supply and demand, the company＇s turn and the net orders＇ distribution is proposed.