汽车社会服务贸易的营销策略

Marketing Strategy of Auto Social Service Trade

进入新世纪后我国汽车业全方位地对外开放有序进行。这不仅是对整车与零部件关税进行重大调整,进口配额将逐步取消,而且也将对以汽车与零部件分销、汽车消费信贷为代表的汽车服务业对外开放。目前我国进入到了汽车社会时代,在开放汽车服务贸易的大背景下,国内汽车企业应适时调整营销战略应从以产品开发、价格调整为中心,向以顾客需求为中心,以创造良好的购车、用车环境为目的,建立完整的汽车服务贸易体系的营销战略转变。

China＇s auto industry has been opened up in an all - round way since entering the new century. Under the situation of opening- up auto service trade, domestic auto enterprises should transform the product - developing - oriented and price - readjusting - oriented marketing strategy to customer - oriented strategy,aiming at creating good environment for car- purchasing and car-using,and establishing a comprehensive auto service trade system.