浅析日本观光立国战略与对华旅游市场开放

An Analysis of Japan’s Building the Country upon Tourism Strategy VS Its Opening Its Tourism Market to China

长期以来,日本国际旅游业发展一直处于严重失衡状态,其中入境旅游的发展尤为落后,国际旅游收支一直处于赤字不均衡状态。为此,日本政府2003年制定和实施了观光立国战略,希望扩大入境旅游的规模,以此来带动国内有效需求,拉动景气扩大,实现日本经济的新发展。为实施观光立国战略,日本政府在推进行政改革,修改相关法律,放宽规制、简化签证手续的同时,以中国和韩国为对象,大力开拓东北亚国际客源市场。日本政府在对华旅游市场开放方面虽然采取了一些措施,但还存在一些亟待解决的问题。

Japan＇s international tourism industry has for long found itself in a seriously unbalanced condition, and inbound tourism is especially underdeveloped. As a result, the international tourism balance of payments of the country has been running in deficit all along. To deal with the problem, the government of Japan implemented the strategy of building the country upon tourism in 2003, hoping to enlarge the size of inbound tourism, so that the effective demand at home would be stimulated, prosperity improved and a new round of development of the country＇s economy started. In order to implement the strategy, the Japanese government has made great efforts to exploit the tourist resource market of Northeast Asia, especially that of China and Korea, while reforming the administration, revising relevant laws, relaxing regulations, and simplifying visa procedures. However, although the Japanese government has taken some measures to open its tourism market to China, there are still problems that remain to be solved urgently.