国际流通企业的撤退——家乐福（日本）案例

The Withdrawal of the International Circulation Enterprise —— The Case of Carrefour （Japan）

家乐福在进入日本市场仅仅4年多就宣布撤出。失败往往比成功更具有借鉴价值。总结家乐福在日本受挫的主要因素，能在一定程度上加深对日本市场的了解，并对欲冲出国门的中国企业有所启示。

Carrefour withdrawed Japanese market after its entrance only four years ago, whose lesson is more valuable than those successful ones. To summarize the reasons of Carrefour＇s failure in Japan, the Chinese enterprises that intend set food overseas may understand the Japanese market deeply.