成长中的中国小家电市场:正在进行品牌清洗

China Small Household Appliance Market is Growing: Brands are Integrated

中国小家电之市场,是总品牌甚多,然品牌集中度却不高唉。此中之缘故之一,乃甚多大家电品牌认为小家电技术低、市场推广难度高而不入其门,然却大家电的日渐微薄的利润,却使大家电品牌厂商的眼球转向小家电市场。有鉴于此, 本文就2006年的中国小家电市场的生存状况展开精辟论述。

People have some confusion to choose small household appliance in China as the product brands are overwhelming. Because to manufacture small household appliance not require rather high technology and it＇s hard to promote, then at first many big household appliance manufacturers were not interested in it. However, as the profit decreased continuously, lots of big household appliance manufacturers turned to small household appliance market. Aimed at this industry trend, the author of this essay elaborates the development of 2006 China small household appliance industry.