论传播学研究中两种方法论的融合

Comments on Blend of Two Methodologies in Communication Study

传播学作为一门独立的人文社会科学,在其研究中一直存在着以美国主流传播学派为代表的实证主义研究方法,和以欧洲批判学派为代表的人文主义的研究方法这两种相分离的基本研究范式,这种方法论上的“悖逆”似乎是不可调和的。其实,在方法论上融合两者的传播学研究不仅是可能的,而且具有很大的发展前景。

Communication is an independent humanity social science. There are two separate elementary study paradigms on its study all along. One is positivism represented by American communication school and the other is humanism represented by European criticism school. The two methodologies seem to be contrary to each other. In fact, it is possible to combine them, and they even have a potential prospect.