电视文化的再认识:全球化、大众化与同质化

在文化全球化交互作用的语境中,在电视传媒市场国际竞争日趋激烈以及媒介生存压力、经济利益等诸多因素的驱动下,电视文化中全球化、大众化与同质化的倾向愈加突显,它极大地影响着中国电视传媒在全球文化市场中的形象建构和国内本土文化素养的提升,由此而引发了社会各界强烈的媒介批判。在世界全球化浪潮的背景下,就大众传媒深刻变革中所体现的电视文化之大众化与同质化倾向并结合当代现实予以进一步剖析和思考,以求引发对此现象的再认识。

On the condition of the global interaction of the culture, driven by the many factors as the fierce competition among the international media markets, the pressure on living and the economic benefits, the TV culture tend to show its globalization, populariztion and homogeneity. It greatly affects the image of Chinese media and the improvement of the cultural quality, hence it raises the critics from all walks. With the background ofworld globalization tendency, the paper focuses on the innovation of TV global culture in which it shows the combination of popularization and homogeneity, it will study and think further with the present reality. It will seek the recognition of this phenomenon.