中小型茶叶企业无品牌战略探讨

Study on Non-brand Strategy in Middle and Small-size Enterprises

本文分析了中小型茶叶企业在规模、人力、财力、市场等方面对实施品牌战略的一系列制约因素,提出了中小型茶叶企业实施无品牌战略的必要性和可行性。

This paper analysed a series of factors restricting middle and small-size enterprises to carrying out brand strategy in scale, human resources, financial resources, market and so on, and put forward the necessity and feasibility of implementing non-brand strategy in middle and small-size enterprises.