当前农产品网络营销的系统架构研究

E-marketing of Agricultural Products and Its System Framework

本文在分析当前我国农产品网络营销的战略重要性和障碍因素的基础上,就支撑体系、应用体系、保障体系和配套措施四个方面对农产品网络营销的系统框架作初步探讨。

E-marketing of agricultural products has strategic importance in China, but it faces a series of difficulties. The paper discusses four of them: supporting chains, application facilities, guaranteeing mechanism and accessory system. Some proposals are given to solve these issues