安康旅游形象SWOT分析与TDIS模式构建初探

The SWOT analysis of tourism image and construction of TDIS model to Ankang city

旅游形象是旅游地的生命,是形成竞争优势最有利的工具。本文从安康市旅游形象SWOT分析入手,对安康市本底旅游形象的优势、劣势以及存在的机会、威胁进行深入剖析,并结合本地的文脉、地脉特征,对本底旅游形象进行形象修正和形象创新,构建出适应安康市本地特色的TDIS模式,使安康市以全新的旅游形象出现在游客面前。

Tourism image plays an important role in the tourism destination. The strength, weaknesses, opportunity and threats of Ankang＇s tourism image were analyzed. In addition, it modifies the primary image and bring forth new ideas according to the culture and nature character of Ankang city. It constructs the Tourism Destination Image System which meets the native character and Ankang＇s new outlook will be presented to tours.