20世纪三四十年代陕西知名品牌探析

The Investigation of the Well-known Brands in the 1930s and 1940s in Shaaanxi

运用现代品牌学的理论,分析了20世纪三四十年代陕西知名品牌的名称和创立者的类型、商标文化特征与广告营销模式,说明这些品牌在当时对繁荣社会经济、丰富人民生活、支持抗日战争、革新社会风尚都起了一定的历史作用,旨在为今天陕西品牌建设提供一定的借鉴。

After 1930 s, backward industry and commerce of Shaanxi Province sprang from the bud. In the meantime, the well - known brands of industry and commerce of Shaanxi Province turned up in a large quantity. Using the theory of the science of the modem brand, the thesis explores the types of the source of the name, s and the treaters, the cultural characters of the registered - brands and the model of their advertisements. It states that they played an important role in social economic flourishing, richening people＇s living, supporting the Anti -Japanese War and innovating the social fashion. The construction of brand of Shaanxi today can benefit from it.