委托代理理论在国际特许经营模式选择中的应用

Application of Principal-agent Theory in the Choice of International Franchise Mode

利用委托-代理的相关知识对国际特许经营中的两种主要模式进行了建模和对比分析,提出了一些对模式选择有影响的因素,并在一定程度上为在两种模式中的选择提供了理论依据。

The paper uses some principal-agent theories and modeling to analyze the direct franchise and sub-franchise and gives out some conclusions. The theoretical conclusions may be useful for franchisers to choose between these two modes.