食品供应商与新产品开发

Food Supplier and NPD

对于新产品开发的需求从来没有像今天这样强烈。产品的生命周期变得越来越短，新的产品便得老产品很快过时。根据国外跨行业的一项研究，在过去50年间，产品的生命周期平均缩短了4倍。市场的全球化，技术不断的更新和消费者需求的不断变化是造成这种局面的主要原因。因此，产品更新已成为很多企业的制胜法门。

The demand for new product development has been never as strong as today. The lifespan of the products becomes shorter and shorter, the new products make the old products out of date quickly. According to foreign countries inter-trade a research, in the past 50 years, the lifespan of the products was shortened by 4 times on average. The globalization of the market, the renewal technology and constant changes of consumer demand are main reasons for this kind of situation. So, the products upgrading has already become getting the upper hand of the initial approach to become a Buddhist believer for a lot of enterprises.