漫长而又令人期待的咖啡本土化之路

Coffee brews a future in China

Coffee marketers are working on transforming China -the homeland of tea -to a coffee drinking nation. Coffee remains a statement of fashion although consumption is growing rapidly. Hope Lee from Euromonitor reports. Starbucks is suing a rival local Chinese chain (Shanghai Starbucks Co) whose name in Chinese characters is virtually identical to that of the U.S. giant that introduced coffee culture to a nation of tea lovers. The global spread of coffee-houses is touching down in China, with coffee consumption increasing year after year. Euromonitor, the world’s leading market intelligence provider, reports on the latest trends in coffee consumption in the homeland of tea.

Coffee marketers are working on transforming China -the homeland of tea -to a coffee drinking nation. Coffee remains a statement of fashion although consumption is growing rapidly. Hope Lee from Euromonitor reports.