企业营销信息化及其实现途径探讨

Study on Enterprise Marketing Informatization and Its Implementation Paths

分析了企业营销信息化的含义和作用,从观念变革、营销信息系统的设计、信息网络建设以及风险防范等方面对企业营销信息化的实现途径进行了探讨。

This paper analyzes the meaning and function of enterprise marketing informatization, and starting transformation of the concept, the design of the marketing information system, the construction of the information and the prevention of the risks etc., probes into the paths for accomplishing enterprise marketing informatization.