不确定性条件下的企业定价模型及其应用研究

A Study on Pricing Model and Its Application to Enterprise under Uncertainty

本文以指导企业的定价实践为目的,以线性需求理论为基础,依据差别定价的原理,提出了一个线性定价模型,这一模型包括一次定价、二次定价和三次定价模型。文章对模型的经济含义和应用做出了说明和规定。

For the purpose of helping enterprise to set price for its products, this paper presents a linear model which include first, second and third order pricing models, based on the linear demand theory and the principle of discrimination price. The paper also describes the implication of the model and sets some roles for applying the model in the enterprise＇s pricing practices.