摘要
奥美集团继续在中国广告代理界独领风骚。他们招收最好的人才，促进广告作业的一致，为品牌的建立和营销花费时间，这是中国广告界品牌建立的一个成功范例。虽然它主要的广告代理没有在国际广告领奖台上表现出一贯的水准．奥美集团仍然通过IBM以及其他名牌的广告项目赢得AdFest奖。奥美集团在广告代理形象调查中的知名度也获得普遍认可，展示了它对抗其他同行的品牌实力现在就看它新的业务表现是否能为它的总业绩再加分了。
Ogilvy continues to lead the way in China - recruiting the best talent driving consistent delivery, and investing time in building and marketing the brand it is a classic case of China brand building, done on their own business. While the main agency didn＇t perform to its usual level on the international award stage, OgilvyOne won AdFest awards for its work on IBM and other leading brands. Ogilvy also dominated the awareness and perception of the Agency Image Study, showing the power of its brand against all comers. It＇s only weakness from a higher / highest score is new business performance, It doesn＇t win the unfair share that the brand, the team and the talent would indicate - something we are sure they are already working on.
出处
《中国广告》
2006年第4期I0009-I0015,共7页
China Advertising
