摘要
文章使用广州的调研数据,采用联合分析方法研究了消费者对于高价值、夏威夷生产的食品礼物篮的偏好。我们计算了相对重要性指标衡量消费者对礼物篮属性的评价。研究得到了三点结论:(1)食品和容器应为“夏威夷制造”,从而使得消费者愿意支付高的价格;(2)企业消费者一般不愿意为礼物篮支付高的价格;(3)个人消费者愿意支付高价格的奎阿相思木礼物篮。这说明一个新兴的高消费阶层在中国出现。
Using survey data in Guangzhou, we examine revealed consumer preference for premium Hawaiian grown product gift baskets with conjoint analysis method. We calculate the relative importance of gift b^sket attributes to evaluate what each of the gift basket at- tributes is worth. Three main conclusions are found ： （ 1 ） products and containers have to be ＇ Made in Hawaii＇ in order for the consumers to pay the premium price; （2） business consumers are generally less willing to pay a high price for any gift baskets; and （3） individual consumers are more willing to pay the higher priced Koa gift basket. This suggests the emergence of a new-rich class of consumers who exhibits the conspicuous and discreet consumption behavior in China.
出处
《华东经济管理》
2006年第3期80-84,共5页
East China Economic Management
