摘要
就企业如何建立顾客满意度测评指标体系及企业如何在把握整体的基础上对关键点进行控制与建设进行了研究,阐明了顾客满意度测量的方法,为企业建立符合自身实际情况的顾客满意度管理体系提供了参考依据。
In the competition, the author expounds how to build up the index sign system of the customer approval measures. At the same time, the writer make the research that the business how to control the key points in the base of the whole foundation and explain the method for the customer satisfaction. At last, it furnish the reference basis for the establishment of the system for the business enterprise.
出处
《陕西科技大学学报（自然科学版）》
2006年第1期138-142,共5页
Journal of Shaanxi University of Science & Technology
关键词
顾客满意度
顾客满意度指数
顾客满意度指标体系
customer approval concept
customer approval index number
customer approvalindex sign system
