摘要
为保住自己品牌的霸主地位以及更有利地占有我国市场,近年来,跨国公司在我国频繁运用各种商标战略。对此进行了分析,并从中得出一些启示,希望对我国企业的发展能有一定促进作用。
In recent years, multinational corporations repeatedly use kinds of trademark strategies in China, in order to protect the hegemonic positions of their trademark and hold our market powerfully. The article analyses it and from which get some enlightenments hoping to promote the development of domestic enterprises.
出处
《河南工业大学学报（社会科学版）》
2006年第1期20-21,29,共3页
Journal of Henan University of Technology:Social Science Edition
关键词
跨国公司
商标战略
启示
multinational corporation
trademark strategy
enlightenment
