我国体育产业投资战略问题研究

Research on Sports Industry investment Strategy in China

面对新世纪体育产业发展的要求,培育和不断壮大体育产业投资形成能力,无疑具有重要的现实意义。在未来的体育产业投资战略设计中,必须妥善解决以下两大问题:一是体育产业投资形成总水平的合理确定;二是体育产业投资形成的结构优化。科学地制定体育产业的空间投资战略,其前提是明确这一战略设计的出发点和归宿,明确投资的空间结构。关于体育产业投资战略需要特别关注的是:体育产业投资优化的价值标准与基本目标的确立以及体育产业投资连带效应的最优实现。

Face of claim new century sports industry development, cultivate and unceasing strengthen sports industry investment are take shape ability practical significance of important. Sports industry investment strategy design in next have been to proper overcome below two problems： 1 ） rational define of sports industry investment are take shape overall level;2） structure excellent of sporls industry investment are take shape. Science lay down strategy of spaces investment of sports industry, make clear and definite starting point and turn towards, make clear and definite spaces structure of investment. On sports industry investment suategy need special matters needing attentions： value standard of sports industry investment excellent and establish basic target, optimum realize of sports industry investment contributory effect.