我国西北地区妇女对体育电视节目满意度的调查研究

Investigations Of The Women's Satisfaction With Sports TV Programme In The Northwest Of Our Country

对中国西北地区妇女看体育电视节目的满意度进行了调查，结果显示：近半数的妇女认为媒体对体育的报道处于一般水平，对有关健身的电视节目多数感觉一般或不满意。内容不适合自己、节目内容太少和节目安排的时间太早是其不满意的主要原因。多数50岁以下的妇女希望通过电视节目了解健身方法、锻炼与合理膳食和不同工作性质人群的体育锻炼等知识。50岁以上的妇女则主要想了解锻炼与合理膳食、特殊时期妇女锻炼的知识和健身方法。西北地区妇女普遍对国家的相关体育政策和措施兴趣不高。工作日。6～8时、19-22时；双休日，8-9时、18～19时；节假日，8～10时、19-20时等时段．是西北地区妇女所希望的体育健身节目的安排时段。

A survey of the women＇s satisfaction with sports TV programme in Northwest China was made. The result shows that nearly 50% women are not satisfied with the contents and time of TV programme. Most of them want to get more knowledge about physical exercise and scientific meals to keep them healthy and strong. They also hope that some changes should be made in the contents and time to be suitable for wornen