广东竞技排球市场化运作的现状及对策研究

Research On The Present Situation And The Strategy Of Athletics Volleyball Marketability Operation In Guangdong

运用文献资料、访谈、实地调查等方法,对广东竞技排球市场化运作的现状及宏观竞赛环境、经济环境、消费人口环境、地理环境进行了客观分析。基于这些现实外部环境,提出了通过政府和市场的双重结合,提高广东竞技排球水平,积极举办各种比赛,进行市场化运作的建议。旨在为广东竞技排球的市场化运作提供依据和参考。

By methods of literature reviews, interview and on - the - spot investigation, the authors analysed the present situation of Guangdong athletics volleyball marketability operation and macroscopic competition envixonment, the economic environment, the expense population environment and the geographical environment. Based on these reality external environment, the following suggestions of marketability operation were given. By combination of government with market , the level of athletics volleyball will be raised. Some matches will be held positively. The purpose is to provide the basis and the reference for the Guangdong athletics volleyball marketability operation.