企业观念产出形态及其基本特征——市场营销学中IDEA解析

Enterprise Output of IDEA and Its Value Realization

“观念”是企业的一种产出形式,既可以作为一种单独的产品形式用于获得企业追求的经济利益,同时也可以作为企业产出的有形产品以及无形服务的附加来促进销售。即它可以作为企业营销的对象也可以作为营销的手段。将观念认定为企业的产出,就意味着对观念的价值的认同,是对知识、观念、技术等所创造的社会物质财富以及精神财富的认同,从而对经济学、管理学科的发展具有深远的理论意义与实践指导意义。

As a kind of output of enterprise, IDEA can help business going or promote its selling. Namely IDEA can be regarded as an independent new kind of product, or just an addition to any product or service. When an IDEA came from an enterprise is looked in this way, the marketing method can be called iDEA-marketing which is being popular in recent years in China. And the IDEA of value becomes transitional value accepted by consumers.