对雅典奥运会与釜山亚运会赛事收视状况的比较研究

Comparative Study on the Situation of Audience Rating of Television Program: in the Athens Olympic Games and the Fushan Asian Games

通过对雅典奥运会赛事和釜山亚运会收视状况进行了比较研究。结果发现:两大赛事期间体育节目收视率大幅上扬,妇女、儿童等非传统观众群体踊跃参与观赏活动,对两大赛事的观赏呈现“全民性”特征。两大赛事收视状况的区别:奥运会对体育节目收视率的拉动作用远远超过亚运会的拉动作用;釜山亚运会集锦类节目收视领先,雅典奥运会直播类项目收视领先。原因在于亚运会我国选手夺金点众多,亚运会金牌含金量也比不上奥运会金牌,电视观众不可能全都坐在电视机前收看,因此集锦、快讯类节目成为收视焦点。奥运金牌得之不易,通过直播类节目目睹我国选手的“夺金时刻”成为观众的首选。

This article conducted a comparative analysis on the situation of audience rating of TV program in the Athens Olympic Games and the Fushan Asian Games. The results can be concluded as follows： the audience rating of the sports TV program shows a remarkable increase during both of the Games, which embodied the characteristics of ‘the whole people’ s participation’ . The differentiation of the situation of audience rating of TV program can be characterized as follows ： the influence of the Olympic Games on the audience rating is superior to the one of the Fushan Asian Games ; in the Fushan Asian Games, the most popular program is the collective program of the sports stars. In the Olympic Games, the TV program of the live broadcasting of certain sport events is the most popular. The reason is that the competitive characteristics of the gold medals in the Fushan Asian Games arc not so good as the ones of the Olympic Games. Accordingly, most of the audience would like to choose the collective or focusing program about the sport events obtained the gold medals, rather than watching the whole procedure of the sport event. However, the gold medals of the Olympic Games are not so easy to acquire, the live broadcasting of the sport event would be drawn specific attention by the mass.