影响奥运旅游发展的因素分析

Analysis on Influential Factors of Olympic Tourism Development

通过对20世纪80年代以来几届奥运旅游发展的回顾与分析,认为国际政治、经济形势是影响奥运旅游发展的外部环境因素;举办地的安全保障、消费价格水平是影响奥运旅游发展的内部环境因素;举办地政府、奥组委和旅游部门的协作程度,利用奥运会的旅游促销力度,奥运旅游后期效应的强化和保持是影响奥运旅游发展的主观能动因素。

Analyzing and reviewing the tourism development in 1980s, the paper holds that international politics and economic situation are external factors which influence Olympic tourism, and the security assurance and consumption standard in host city are internal influential factors. It also shows that the factors involve cooperation of host city＇s government, Olympic Organization Committee and tourism department. Taking advantage of Olympic Games in tourism promotion, enforcing and maintaining the latter effect are initiative considerations which influence the development of Olympic tourism.