摘要
随着人们绿色意识的增强,饭店业也由传统的营销方式转变为绿色营销战略。文章着重探讨了绿色营销作为新型的战略在饭店业中的运用。
With the increasing of people＇s green consciousness,restaurant industry will convert traditional style of marketing to green marketing stategy.This paper mainly discusses the exertion of green marketing,as a new strategy for China＇s restaurant industry.
出处
《企业技术开发》
2006年第4期83-84,共2页
Technological Development of Enterprise
关键词
绿色意识
绿色营销
绿色饭店
green consciousness
green marketing
green restaurant
