摘要
运用文献资料法,分析了我国足球俱乐部名称频繁更迭的动因。研究表明:我国足球俱乐部名称更迭的深层次原因体现在以下四个方面:一是风险过高;二是经营效率低下;三是市场机制不完善; 四是品牌意识缺位。
Through using the method of literature, this paper analyzes the reason of frequent name change of our football club. The result shows that the deep-seated reason has the foUowing aspects： high risk, low operation efficiency, imperfect market mechanism and brand awareness omission.
出处
《体育科技文献通报》
2006年第4期29-30,共2页
Bulletin of Sport Science & Technology
