乡村旅游电子商务发展与网络系统构建

ON E-COMMERCE DEVELOPMENT AND ITS NETWORK SYSTEM CONSTRUCTION OF RURAL TOURISM

网络经济时代到来,旅游信息成为行业重要战略资源,电子商务的发展为旅游业信息化提供主要支持。乡村旅游已发展成为当前最热旅游活动之一,具有广阔电子商务发展空间。以国内外乡村旅游电子商务网建设为案例,从网络建设角度,分析比较得出国内乡村旅游电子商务发展处于初级阶段,电子商务网络结构与功能模式滞后。针对电子商务网络发展的现状,结合国际旅游电子商务网建设经验,对我国乡村旅游电子商务网络结构与功能设计进行理论归纳,以期提供理论与实证借鉴。

As the arriving of the network economic ages, the tourism information became the important strategic resources of profession; the development of the electronic commerce provides the main support for the information - based of tourism industry. The rural tourism has already developed to be one of the most popular tourism activities at present; there is the vast development space of electronic commerce. With the examples of setting up the rural tourism electronic commerce both domestic and international, the writer draw the conclusion that the development of Chinese rural electronic commerce is on the elementary stage, its network structure and function is to drop behind. Aim at the present condition of the electronic commerce network development, combine the experience of international tourism electronic commerce network construction, do theories＇ induce of our rural travel electronic commerce network structure and function design, so as to supply theories and substantial evidence reference of our rural tourism electronic commerce network construction.