城市青年消费文化解读

Decoding of city youth's consumption culture

随着我国市场经济的成熟,城市青年一代的消费观念、消费方式、消费心理都出现急剧变化,文化呈现攀比性、自我性、显示性、不稳定性等特点。这将导致一系列负面影响的产生,因此,青年消费文化迫切需要重新塑形,营造健康、积极、和谐的青年消费文化。

With the prosperity of China＇s market economy,dramatic changes have taken palce in city youth＇s consumption concept, consumption method, and consumption psychology. Their consumption culture is self- oriented,self- demonstrated and unstable,which will result in a series of negative effect. So, it is necessary to rebuild a healthy, positive and harmonious atmosphere for city youth＇s consumption culture.