价值导向的汽车区域市场管理研究

A Research on Value-based Management of Regional Vehicle Market

在分析中国汽车市场竞争模式改变的基础上,进行汽车区域市场现状研究。通过进一步探讨顾客价值的重要意义,研究汽车区域市场的价值管理,建立相关的价值模型,分析顾客、经销商和销售代表价值。在此基础上,探讨确保区域市场价值实现的汽车区域市场价值观的统一、基于价值的流程管理以及绩效考核。

Based on the analysis on the change in competition mode of vehicle market in China, the present states of regional vehicle market are studied. The value-based management of regional vehicle market is further analyzed based on the study on the significance of customer value. The related value model is set up and the values of customer, dealer and sales representative are discussed. Finally, the unification of value concept, the value-based process management and performance assessment are investigated for ensuring the realization of regional vehicle market value.