论文化协议对全球虚拟团队媒体选择的影响

Studying the Effect of Cultural Protocols on Media Choice in GVT

文化多元化全球虚拟团队(GVT)的媒体选择应该考虑该媒体克服文化障碍影响的能力。GVT中来自集体主义文化的团队成员为了减少地位上的不平等性,通常会选择电子邮件进行沟通,这种选择将有利于提高讨论过程中的参与性,并最终产生更好的任务成果。

The choic, e of media for culturally diverse GVT＇s should consider the ability of the media to overcome the effect of cultural barriers on developing team identity, group norms, and balance the differences of the different perceptions of media among the team members. Based on the power distance dimension,GVTs with majority of team members from collectivistic countries would prefer email as the preferred choice of communication rather than videoconferencing.